How to get your Guest Post Published?
How to get your Guest Post Published?
Finding out how to get your guest post published can be tricky, but it doesn’t have to be! With these few simple steps, you’ll be on your way to helping your business build high quality backlinks and find success with guest blogging. Note that these tips are meant to guide you through the process of writing an effective guest post — not an effective submission email — so don’t skip over this part! If you want to know more about submitting your guest posts, check out this article from Search Engine Journal that covers some different tips and tricks for doing so.
Earn High Quality Backlinks with Quality Guest posting.
Earning high quality backlinks to your website or business can be a challenge, especially when you’re new to guest blogging. This guide will walk you through some of the most effective ways to get your guest posts published on authority sites while ensuring they stick around long enough to help boost your search engine rankings and business traffic.
Start Building Relationships
The first step in getting your content published on another site is establishing a relationship with that site’s owner. The fastest way to get started here is reaching out via email and introducing yourself and your writing. If you want, send along a few samples of your work (your pitch deck will likely include samples) as well as a link or two so they can see some of your past work.
The key to success with guest blogging is starting early. It’s not enough to just submit a great post and cross your fingers; you have to actually interact with people in your niche and build relationships. This can take weeks or months, but once you begin actively reaching out and building connections, it’ll be much easier for you to get guest posts published on sites in your niche.
Create a Content Marketing Strategy
First, you need a content marketing strategy. What do you want to write about? Who do you want to write for? Where are your readers hanging out? And how are they communicating with each other?
When it comes to content marketing, backlinks are crucial for increasing SEO and drawing readers. Start by creating a comprehensive strategy for your business’s content needs: What types of content do you need? How often will you produce that content? How will you distribute that content (your website, guest blogging, etc.)? Once you have those questions answered, consider what kind of traffic—and more importantly, customers—you want to attract.
Write a Great Guest Post Pitch
You’ve heard that guest blogging is an effective way to gain high-quality backlinks, get relevant traffic and earn a mention in your target industry’s media. But before you can pitch your guest post idea, you need your name out there—and once you do, you want as many people as possible interested in what you have to say. In order for that interest to be warranted, though, it helps if you already have a following and are reaching out through email rather than cold calling.
Improve Your Backlink Profile
Backlinks are one of, if not THE most, important element of SEO. Without backlinks pointing to your site from other sites, it’s virtually impossible for search engines to determine your page rank. Some businesses have tried spamming low-quality link exchanges in an attempt to improve their backlink profile; however these types of links actually work against you as they dilute your overall link authority and could get you penalized by search engines like Google or Yahoo.
Improving your backlink profile is one of the best ways to get more exposure on Google. After all, it’s hard for potential customers to find your content if you don’t have a strong online presence. By having more people link back to your site, you increase its chances of appearing higher in search results and driving traffic back to it.
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